Founded in 1994, Agent Provocateur opening its first boutique in London's Soho. Since then, the brand has gone on to become globally recognised and under the creative direction of Sarah Shotton, has become a British cult, redefining what lingerie is and can be. Provocative, theatrical, sensual and playful.

Agent Provocateur is known for its use of beautiful fabrications and craftsmanship combined with avant-garde fashion sense.